The winery boasts a very ancient tradition: already in the 1770s, in fact, the family dedicated itself to the cultivation of vineyards on the Roero hills. It currently has almost 60 hectares of vineyards distributed between Cascina Perdaudin in Monteu Roero, Cascina San Vittore in Canale and Basarin in Neive. Today the business is managed by Giovanni Negro, together with his children Gabriele, Angelo, Emanuela, Giuseppe and his wife Marisa. In addition to wines, the company also produces the so-called “Polenta del Re” from a variety of prized corn, grown by the Negro family since 2011.