In the late 1950s, Fiorenzo Nada, having inherited a small plot of land on the border with Alba, began selling grapes from his vineyards to local traders. The turning point came in the early 1980s, when Fiorenzo’s son, Bruno, proposed that the family equip a cellar to make wine and bottle. Now in the company, Bruno is joined by his son Danilo who assists him in the management.